Paris ♥ NYC. Although for as much as the City of Lights-out-at-Midnight loves the City that Never Sleeps, Paris gets around to borrowing only 5% of NYC trends, usually years after they become popular stateside. Hence the current trend of coining Parisian neighborhoods with NYesque names. The neighborhood centered around rue de Martyrs which includes places like Le Cul de Poule, La Pizzetta and Rose Bakery is now referred to as SOPI (south of Pigalle). NOMA is the north Marais, an area usually defined as north of rue des Quatre Fils/rue de la Perle and on either side of rue Charlot and rue Vieille du Temple.